Street Art Kicks Off 'Stop The Rain' Campaign

The Caldecott Foundation linked up with students from Canterbury Christchurch University and UCA to give shoppers an eye-full of art and information last Saturday (3rd October) at the Chatham Dockside Outlet.

The students have recently designed Caldecott’s first ever marketing campaign with Insight Bridge (A Kent based Marketing Agency) called ‘Stop the Rain’ and are raising the profile of the charity further with pavement art transforming the shopping centre. The brief to the students was to find a way to describe our work without using painful graphic images. We feel that Stop the Rain is successful in portraying our message, and ties in poignantly with our ‘sunshine’ logo.

“Shoppers were walking on sunshine literally last Saturday when they visited the outlet centre,” says Samantha Scott, Head of Fundraising. Our sunshine logo was re-created by the artists on the pavement and looked really effective. The students also sketched onto the ground a recreation of a painting by an 8 year old boy in what was an amazing and moving piece of art to witness. We are raising our profile to help fundraise and bring some small luxuries into the lives of children who really do deserve it.

Next on the agenda is another Shopping Centre event, this time in Canterbury in November (watch this space for further details).

Stop the Rain… with your help we can.

To view the Stop the Rain web page, click here...